Pearson English in the Philippines

Bill Kuper corporate, marketing

This project provided a great opportunity to see a part of the world I’d yet to visit– Manila, in the Philippines. The client (Pearson English U.S.) wanted a customer-focused video showing the power of using their English-proficiency testing tool within the BPO (Business Process Outsourcing, aka call center) industry. Over the course of a week I traveled to Manila and interviewed a …